New Tribe Media is an award winning results driven social media and film production agency with a passion for telling stories and building community online.

We harness the power of storytelling, social media, and digital community building to drive meaningful change. Our mission is to help organizations capitalize on the unprecedented opportunities presented by today’s fast-evolving media landscape.

In an age where attention spans are fleeting, and the ways we consume information are rapidly changing, New Tribe Media stands out by creating impactful content that resonates and inspires action. We've partnered with organ procurement organizations, large non-profits and progressive political candidates to build some of the most engaged online communities in their respective spaces. Our expertise extends from crafting compelling narratives to executing strategic digital campaigns that have driven significant social impact and electoral success.

With a track record of growing social media pages to reach over a million people weekly, and producing award-winning content and campaigns, we’re here to amplify your voice and build a community around your brand’s purpose.

Get in touch and, together, let’s build a new tribe.

We’ve built an online storytelling for OPOs. Learn more about Organ Donation Media.

Awards

2024 American Marketing Association Iowa
1st Place | Social Media
2024 Telly Awards Silver Award
2024 Telly Awards Bronze Award
2021 Telly Awards Silver Award
2021 American Marketing Association Iowa
1st Place | Best Video
2020 Social Media Club Hashie Award
Best Overall Social Media Presence
2020 Social Media Club Hashie Award
Best Social Media Campaign
2020 Telly Awards Silver Award
2019 Social Media Club Hashie Award
Best Business Facebook
2019 PRSA Award of Merit
Social Media
2017 Social Media Club Hashie Award
Best Facebook Page Nonprofit
2017 Telly Awards Bronze Award
2017 Upper Midwest Regional Emmy® Award Nominee

About Sam

Sam Hoyle is the founder of New Tribe Media, bringing together a background in journalism, digital marketing, film production and visual storytelling.

Sam merges his expertise in crafting compelling narratives with a profound understanding of purpose-driven campaigns. He excels in building online communities for OPOs and nonprofit clients through story telling that engage and inspire action.

Beyond New Tribe Media, Sam launched Organ Donation Media as a tool for non-profits within the Donate Life mission, is a partner and the CMO of Orvis Horatio Group which operates Dough Co. Pizza and Des Moines Biergarten, and has renovated a historic building into Studio E9, a creative and photo studio. He was previously a co-founder of RackHouse Whiskey Club.

Sam has a BA (Hons) in Photography and Film from Edinburgh Napier University and an MA in International Relations from Kings College London.

Sam’s commitment to community is evident in his service on the boards of 1 Million Cups Des Moines and Social Media Club Des Moines, where he continues to contribute to the local creative and entrepreneurial ecosystem.

Get in touch and, together, let’s build a new tribe.