TRIBES
Donate Life tribe
New Tribe has built a sense of community around Iowa Donor Network’s mission. Using a combination of high quality original content and a steady drip of inspiring user-generated content, New Tribe is helping Iowa Donor Network resonate with an increasing number of followers. We tug at the heart strings through storytelling reeling new followers in to create mission loyalists who are primed for the call to action — to register as organ, eye and tissue donors, to financially support its mission and to turn up to its events.
By the numbers:
From 5,000 to 115,000 followers in four years.
440,000 people reached on average every week.
36,000 people engaged on average every week.
$25,000+ raised directly through facebook every year.
62% increase in event attendance.
Campaigns led to three-fold increase in online organ donor registrations.
Created #facesofdonation campaign with 2 million+ people reached.
Produced #lifelovelegacy films with 100,000+ video views.
Craft whiskey tribe
Results worth toasting to. RackHouse Whiskey Club is a subscription box startup delivering for craft distilleries and for its members in 39 states. Through storytelling, RackHouse isn’t just any old subscription box, they’re building a community of premium craft whiskey drinkers. And New Tribe Media has been there every sip of the way.
Since launching in 2018:
• 25,000 followers.
• 500,000 video views.
• Thousands of boxes shipped nationwide.
Caucuses tribe
Edward R. Murrow Award and national Emmy Award winning political journalist, Dave Price, has interviewed dozens of national and international political leaders. He looked to New Tribe Media to help tell his own story ahead of the 2020 Iowa Caucuses. Not only did New Tribe Media set Dave up with an e-commerce store to shift shelf loads of his books, we also helped him make the leap from the small screen onto the big stage as a keynote speaker to the masses.
Interested in partnering? Get in contact and let’s build a new tribe together.